11 Design Principles
While there is much debate about how many design principles there are (and even what they mean), there are some that appear regularly and are more consensual. Design principles are a set of rules that designers can follow when developing a composition to design a successfully pleasing and functionally appropriate work.

The aim of these rules would be to convey the message in probably the most organised and functional way possible.

Beyond all the experimentalism, that will be always welcome, it is essential to understand the meaning of the fundamentals, the bases agencia de webdesign. Every bit of design features a structure beneath the top that supports it and helps it be relevant, interesting and balanced. Beyond all the experimentalism, that will be always welcome, it is essential to understand the meaning of the fundamentals, the bases. Every bit of design features a structure beneath the top that supports it and helps it be relevant, interesting and balanced.

Proportion
Proportion defines the right relationship between elements and between elements and spaces. Applied well, as artists have done for centuries, it may evoke a feeling of wholeness and fullness

Space
Proportion defines the right relationship between elements and between elements and spaces. Applied well, as artists have done for centuries, it may evoke a feeling of wholeness and fullness

Size
Size is how big or small something is with regards to something else. It defines importance, creates visual interest through contrast and directs attention.

Hierarchy
Hierarchy is associated with the relative significance of elements in the design. The most crucial elements should certainly appear to be the most crucial and vice versa.

Contrast
Differentiated elements in a design should stand besides each other. One of the ways to do this is through contrast. A great CONTRAST – which can be achieved using colour, tone, size, etc – lets you guide the attention of the beholder in an all natural way

Repetition
Differentiated elements in a design should stand besides each other. One of the ways to do this is through contrast. A great CONTRAST – which can be achieved using colour, tone, size, etc – lets you guide the attention of the beholder in an all natural way

Variety
Height+Width=Shape. All of us know the fundamental shapes: squares, triangles, rectangles and circles. Less banal as well as extravagant shapes can be used to attract attention. You can find three main ones: geometric (mentioned), natural (leaves, people, etc.) and abstract (stylisations, icons, etc.)

Balance
Proximity provides visual unity in a design. If two elements are related to each other, they must be positioned close together. Using this method, visual clutter is reduced and organisation enhanced, thus increasing the viewer’s understanding.

Alignment
Proper alignment in a design ensures that any element present should be visually attached to another. It provides coherence; nothing looks out of place or confusing each time a good alignment has been applied.

Movement
Movement guides the viewer’s eye through the design. Emphasis and positioning can guide from element to another by focusing and leading where it’s most important.

Rithm
The room between elements can cause a feeling of rhythm that can be used to generate a variety of sensations, such as calm – with a typical rhythm – or excitement – by having an irregular rhythm.

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