Yesterday, someone at the Online Think Tank had asked me why I am on all the latest news – he asked; “where do you obtain your news anyway?” What he was really asking is if I acquired most of my news online, from the newspaper, radio or TV? Interestingly enough, I get my news from dozens of sources. Online, I take several RSS feeds, ezines and surf the web news. You see, as a massive “news intake junky” myself, I could say that both online and offline news are important.
Where do you obtain your news? Where do we tend to get most of our news? Yes, this is a very good question, and some say news is like politics and all news is local stiri transilvania, meaning that you might want to learn the local newspaper, watch the local TV, tune in to the local radio and visit localized online portal venues. Great news for local media at the same time when much of the advertising dollar is moving towards online venues.
But how people manage to get thier news is actually hard to say. For a lot of like me it is a mix of sources. Maybe, but without proper research, it is merely all talk. In reality, I read an appealing blog last week that addressed this matter and cited a couple of surveys that contradicted each other, done of course by the media of every different venue, convenient indeed. This indicates in my experience this gentleman’s blog makes a good point in he shows these “news polls” for what they are. What is that famous saying; liars figure and figures lie, often enough is the actual truth.
In B2B Magazine which really is a print magazine touting the greatness of Online Marketing, that is funny in itself, it showed a study that radio, TV and newspapers were creating a slight come back in advertising, of course that is only because those media outlets work best for elections and you can find big bucks being spent. Thus, they have to continue the image that folks are viewing, thus more studies, “done by them” to market themselves. Still, I came across it ironic that B2B Magazine agreed with the stats.
Needless to say, when it comes down seriously to it, most politicians are receiving a greater percentage of the contributions online so there’s plenty of push for valuable content, locally, regionally and even nationally and global. I came across your comments spot on, and this can be a deep question, that I too want answered with empirical data, real research, unbiased. Indeed, I enjoyed this gentleman’s blog concerning the media and how people manage to get thier news, it certainly got me thinking, and I really hope I passed this to you.