If you are managing a statewide classified newspaper advertising campaign you will find state newspaper associations that offer great rates on virtually all the papers in your state. Discount newspaper advertising rates might be 30% – 50% – 70% off list, if you buy classified advertising throughout your state newspaper association. Yes, they’re that much cheaper.
State Associations is found online, in directories, and in “The Intelligent Testing System” – an application that gives specific reference data on classified advertising pool result.It’s a system database of names, addresses, and phone numbers of all the state newspaper associations in the U.S., along with the major national classified ad buying associations. It also contains the particular discount rates for virtually every local paper published in the United States.
If you wish to learn how to place 100 to 10,000 classified ads nationwide with just one phone call at highly discounted rates, The Intelligent Testing System is the greatest program on classified ads. You’ll see exactly where to get cheap newspaper advertising and how to get newspaper classified advertising in bulk at a discount.
Discount advertising rates abound in local newspaper advertising once you learn how to ask. If you’re just buying one ad one time it’s pretty hard to get cheap newspaper advertising rates. But if you are a local retailer, your entire ads are likely to be local advertising. And chances are great that you’re placing more than just the single ad, so you’ve A) good credibility and B) great negotiating power – so you need to C) require a discount for many local ads your print advertisement campaign.
Everyone likes a profitable ad – advertisers love it because it consistently brings running a business, the papers love it because if your client’s retail print advertising is successful, they’ll run it more frequently – perhaps forever. So require a discount for the print advertising rates, and here’s the way you start it.
Also referred to as “Standby space,” this is the unsold area of the newspaper left over just before the newspaper goes to press. Like a clear seat on a plane when the entranceway is closing, newspaper advertising space is just a perishable commodity. The newspaper publisher can’t leave it blank – it seems as a bright hole in a gray page of print, so sometimes they’ll run a home ad for the newspaper, or sometimes a free ad for a charity just like the United Way. But many times it’s sold, and anything covered it is better revenue than a non-paid space. This may mean cheap and highly discounted newspaper advertising space ads for you.
Discount newspaper advertising rates can be as high as 80% off list. That’s right, you will get cheap newspaper advertising space by paying 20 cents on the dollar by asking for “remnant space” or “standby space.” For the whole article on the best way to buy discount newspaper space please browse the book, Uncommon Marketing Techniques, or click through to your website as sometimes we feature this article inside our rotating article presentations.
Regardless of price you spend for the newspaper advertising rates, always require great placement of one’s ad in the FRONT of the paper, on the TOP of the page (called above the fold) and flush right – on the RIGHT HAND (outside position) of the RIGHT hand page. This is the highest visibility spot in the paper. Ads which are in the low area of the paper or buried in the gutter are lower visibility and lose effectiveness out of this poor placement.