Once you have started recording your podcasts and learned how to edit and publish them, after this you need to advertise them. You might have a small subscriber list or a small grouping of friends which will pay attention to your episodes, and that’s good. But to be able to grow your audience and actually make it worthwhile, it needs some promoting. Here are a few various ways to advertise your podcast.
Publish it on iTunes (Apple Podcasts)
There are a lot of people who pay attention to Apple Podcasts (formerly iTunes), including other podcasters, so this should be one of many first things you do AppSumo.com. Even although you are not an iPhone user, huge numbers of people are. Just having your podcast Apple Podcasts available can help get you noticed.
Many people do not know what podcast they are seeking and will just search for a topic or browse probably the most recently published episodes on the topic of choice. If they find yours podcast, they might pay attention to it and then sign up for through Apple Podcasts to allow them to send your brand-new episodes to them automatically. If people find it in this manner, they might also let others learn about it. For this reason it is essential to possess it in multiple marketplaces.
Using Social Media
It goes without saying that the majority of individuals who pay attention to podcasts are also using social media. If you learn to share your episodes on social media, this will help you to cultivate your listener base as well.
Start referring to your podcast on different social media sites, such as Twitter, Facebook, Instagram, even YouTube. Share the web link on Reddit and use your Snapchat account to discuss what your latest episode is talking about. When promoting it on social media, use tags linked to the theme of the podcast, your name, title of the podcast, and the many topics you are covering. This may help more people to find you and your podcast!
Have Your Own Website and Blog
You have to have a place where you can upload the podcast immediately and have others pay attention to it right away. If you have a time-sensitive topic you intend to cover, it could not get all the eye you would like on Apple Podcasts.
When you initially begin on Apple Podcasts, it can take as much as 2 weeks for the podcast to be approved. They usually have about a 7 day turnaround, but it might take longer.
For time-sensitive topics, have an internet site where you can upload it, then share the links on social media. That is also a great place to really have a blog where you place text in for your podcast topics, which can then get targeted and get you some more listeners through social media searches.
I also use links that take people to my website from my podcast. And links that take people from my podcast to my website. In SEO circles, that is called a back-link and it will help the search engines to find you better.
Include a Link in Your Google Profile
Every one of Google’s different social media areas, formats, and properties are linked together and the search for those back-links all around the Internet. So you need to link all of your profiles to each other. This enables you be viewed everytime someone looks you up using almost any Google methods, whether they’re on YouTube or Google. You intend to have that link in as many places as online as you will get it to be able to start branding yourself and get the eye of more listeners.
As you gain more listeners through those links, it moves you farther up the algorithm into more and more searches. This permits more people to find you and because they do, it moves you even farther up the in the search results. It is one of the best and fastest approaches to grow you listenership!
Post it to Pinterest
Among the more surprising approaches to promote a podcast is by utilizing Pinterest. That is primarily employed for images, though they could link right to the website the images came from. Utilize this to your advantage by posting a simple image, with the title of the podcast or topic, and some brief show notes. If someone is browsing Pinterest, they might encounter your image, and then go to the web link to listen to the podcast.
Include information in your Amazon Author Account
For those which are authors and selling your book(s) on Amazon, you can create an author profile. Included in that profile, mention your podcast and then add a link in your profile that directs people right to your podcast! I know many individuals I’ve interviewed through the years that fail to complete this. When I explain how simple it is, they’re amazed!
You is going to be surprised how well this works. For extra exposure for the book(s), don’t forget to fairly share them in your podcast! That helps to create those back-links again!
They are just a couple simple tips to improve your listeners by promoting your podcast using resources many people already are familiar with. You may not need to buy heavy, expensive advertising. In actuality, most of the advertising is performing is sending you to definitely your website or podcast site to “check you out.”
Do the same thing on platforms you are already using. Instead of “cat pictures” or funny memes, use these platforms to advertise your podcast! Drive some traffic from those who follow you already. In the process, you will generate additional listeners, subscribers and, perhaps, some additional revenue (which we shall discuss in a future article).